We are working on bringing our clients the ability to expand their communication to their customers via SMS (text messaging). If you haven’t noticed anyone in their 20s or younger would rather than pick up the phone or initiate voice calls. It is easier to be able to multi-task via text. The other side to that is your customer service, sales and support department will be able to help more than one of your customers at a time.
The benefit to customer service and support staff is the ability to receive images from your customers so they can show you the problem rather then just tell you about it. Seeing is believing and with multimedia messaging you can.
We are duplicating the traditional phone system and bringing them over to text messaging. Your customers can start a message to an entire department either from your website or your main phone number, just how they would if they were to call you! Similarly, you employees can initiate communication with a customer!